WASHINGTON (Jan. 17, 2012)—National Geographic Maps, one of the most trusted names in outdoor recreation and travel maps, and AllTrails, the leading digital network focused on outdoor enthusiasts, today announced a strategic alliance focused on building the largest and most comprehensive online destination for outdoor enthusiasts with the launch of a co-branded service available at alltrails.com.
The co-branded site offers detailed information on thousands of trails with reviews, photographs and more. Registered users also have the ability to create member profiles and Trail Journals, contribute content and reviews, access social media sharing and more.
In the coming months, alltrails.com will offer an expanded, premium subscription service that will provide exclusive online and mobile access to National Geographic’s extensive topographic map assets, including TOPO! and Trails Illustrated maps.
“National Geographic has been producing world-class maps for nearly 100 years, and has always had strong ties to the outdoor recreation community,” said Charles Regan, vice president and general manager of National Geographic Maps. “We have been searching for the right platform to more deeply engage outdoor enthusiasts, and we know we’ve found the right partner in AllTrails.”
Since its founding in 2010, AllTrails has built the fastest-growing community of outdoor enthusiasts, with more than 200,000 members who access the service through the Web or on their mobile devices.
“I have always been inspired by the spirit of adventure that National Geographic represents. For as long as I can remember I have trusted their maps to help me plan my outdoor adventures,” said Russell Cook, founder and CEO of AllTrails. “We are thrilled about working with them to build a platform that will showcase their impressive collection of maps to outdoor enthusiasts everywhere.”
AllTrails is the leading digital network focused on outdoor enthusiasts, providing over 1 million outdoor enthusiasts each month with the information and tools to discover the best destinations near them. The company was founded by Russell Cook in 2010 and incubated in the inaugural class of AngelPad.
About National Geographic Maps
National Geographic Maps was established as a division of the National Geographic Society in 1915 and has been producing maps for National Geographic magazine and other Society media for more than 95 years. National Geographic Maps publishes wall maps, outdoor recreation maps, travel maps, interactive maps, atlases and globes that inspire people to care about and explore their world. For more information, visit natgeomaps.com.