BUCHAREST, ROMANIA (3 April 2012) — Sanoma Hearst Romania will publish National Geographic Kids magazine in Romania, beginning with the April issue. The magazine will be published as part of Sanoma Hearst Romania’s kids segment, which also includes Disney books.
The first issue of National Geographic Kids magazine was printed in September 1975 under the original title National Geographic World. The magazine was published for 26 years as National Geographic World, until the title of the magazine was changed in October 2001 to National Geographic Kids. The publication draws on content from National Geographic, the flagship magazine of the National Geographic Society, and presents it in a format targeted to children.
National Geographic Kids will have a print run of 20,000 copies at a price of 8,9 RON (2,00 euro). The April issue will have a strong marketing campaign on print, onine, radio and TV.
“By launching National Geographic Kids, we increase the target group of National Geographic publications in Romania. Now, the entire family, both parents and kids, can enjoy their common passion for nature, history and the whole world with its wonderful peculiarities. Dare to explore is more than a slogan, it is our invitation for all young explorers,” said Irina Iordache, Business Development Manager, Kids Cluster.
Published in 16 local-language editions, with an worldwide circulation of over 1 million copies, National Geographic Kids is the 22nd title in Sanoma Hearst Romania’s portfolio.
Sanoma Hearst Romania, market leader of Romanian magazines market, also publishes Cosmopolitan, Beau Monde, Esquire, FEMEIA, Femeia de azi, Bucataria, Mamica, Sanatatea, FHM, Harper’s Bazaar, Men’s Health, Mami, Marie Claire, National Geographic, NG Traveler, auto motor si sport, Story, Miresici, Casa si gradina, Villa Design and SuperPescar, as well as the websites: miresici.ro, mami.ro, femeia.ro, parinti.com, fhm.ro, marieclaire.ro and cosmopolitan.ro.
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic reflects the world through its magazines, television, films, music, radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 33 local-language editions, is read by more than 60 million people each month. The National Geographic Channel reaches 435 million households in 37 languages in 173 countries. National Geographic Digital Media receives more than 19 million visitors a month. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.