MUMBAI, India (July 6, 2012)—ACK Media launched the Indian edition of National Geographic Traveller, the travel magazine from National Geographic, this month. National Geographic Traveller India is now available in bookstores and on newsstands across the country, with a price tag of Rs 120.
In 2011, ACK Media and the National Geographic Society announced a magazine partnership to publish the Indian edition of National Geographic Traveller. The leading distribution house, India Book House (IBH), a subsidiary of ACK Media, which manages the distribution for National Geographic’s flagship magazine, will also manage the distribution for National Geographic Traveller India.
National Geographic Traveller India’s tag line is Nobody Knows This World Better. It is an inclusive travel magazine about immersive travel experiences. It is also about family travel, fascinating travel stories, new ways of exploring old destinations and being a responsible traveller. National Geographic Traveller India is the storyteller that covers destinations in ways that inspire readers to travel.
More than 80% of the content in National Geographic Traveller India will be generated locally. Advertisers will have a platform to reach the intelligent, discerning and affluent Indian travel magazine reader. National Geographic Traveller India will be produced to the same high standards of its international partner, with the same look and the familiar yellow-bordered cover.
Manas Mohan is the Publishing Director for National Geographic Traveller India. Travel writer and travel guidebook author Niloufer Venkatraman has been appointed Editor-in-Chief, and Eric D’souza is Vice President, Advertising Sales.
Manas Mohan, Publishing Director, National Geographic Traveller India, & COO, ACK Media, said: “I am honoured to be associated with National Geographic Traveller India. It is a huge achievement for ACK Media to partner with the National Geographic Society to bring out the Indian edition of National Geographic Traveller. The hard work has paid off, with a fantastic response from advertisers, and I am eagerly waiting for the positive review from our readers.”
Niloufer Venkatraman, Editor-in-Chief, National Geographic Traveller India, said: “At National Geographic Traveller India we bring together travel and culture, travel and experience, travel and storytelling. Our intention is to inspire more travel to more places, in our vast country and across the world, for the whole family. National Geographic Traveller India tries to bring variety to the experience of travel, inspiring all kinds of journeys, from sedentary to super-active ones. Additionally, we are committed to spreading awareness about sustainable travel and to ensuring that travel destinations endure for future generations.”
Abizar Shaikh, Director, IBH, said: “IBH is proud to be the exclusive India distributor of National Geographic Traveller. All of us at IBH have been waiting with bated breath for months for the launch of this truly global, world-class product. IBH will bring all its energy, passion and drive to ensure the ready accessibility of National Geographic Traveller for readers across the country by making it available at every possible retail outlet in India. We are confident that National Geographic Traveller will be the crown jewel in the IBH range of magazine offerings.”
About the National Geographic Society and National Geographic Traveler Magazine:
Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, is read by more than 60 million people each month. National Geographic Traveler, the U.S. edition of the travel magazine was started in 1984. The Indian edition marks the 15th international edition, and the magazine’s international circulation is now well over 1 million. National Geographic Traveler is the world’s most widely read travel magazine and the category’s No. 1 performer on U.S. newsstands. In the US, the magazine has been nominated for two National Magazine Awards, and has won more than 60 Lowell Thomas Awards for best travel writing and 10 Folio Awards for Best Travel Magazine. To know more, log on to www.natgeotraveller.in and explore new places, read travel blogs, participate in photo contests and step into a world of inspiring travel.
About ACK Media:
ACK Media is India’s leading entertainment and education company for young audiences. Some of India’s most-loved brands including Amar Chitra Katha, Tinkle, Karadi Tales and well-known proprietary characters like Suppandi are part of ACK Media. ACK Media develops products for multiple platforms including print, online services, games, television, films, mobile and home video. ACK Media is headquartered in Mumbai, has a design studio in Bengaluru and a subsidiary in Chennai. For more information, visit www.ack-media.com.