NEW YORK (Sept. 24, 2012) — The Audit Bureau of Circulations has released a Consolidated Media Report for National Geographic. The publication, which was ranked as the seventh largest in the U.S. in June 2012, is the largest magazine to present audited data about its cross-platform brand via a CMR.
The report shows audited data from National Geographic’s total brand universe of 30.9 million, which includes print circulation, digital editions, apps, social media, websites and newsletters for the main edition as well as International, Worldwide and Traveler editions. For the first half of 2012, the total brand universe includes:
- 4.2 million print and digital editions for National Geographic
- 2.9 million app downloads for National Geographic International
- 19.4 million monthly unique visitors to NationalGeographic.com
- 11.7 million Facebook likes
- 2.7 million Twitter followers
- 5.5 million newsletter distribution
“We have always been innovators in real-world storytelling, in print, video and photography. New devices are allowing us to explore an exciting frontier that challenges us to re-imagine our storytelling in fresh ways that take advantage of our rich tradition and expertise,” says Declan Moore, executive vice president, National Geographic publishing and digital media. “Digital editions have become the fastest growing piece of our business. Hundreds of thousands of people globally are sampling the digital edition and converting to paid subscribers. In addition to the audited numbers, National Geographic also currently reaches a global audience through its 33 local-language editions and the National Geographic Channel in 171 countries.”
The report also details National Geographic’s website statistics, price and downloads for its iPhone and iPad apps, and a chart that shows digital replica edition growth of 40 percent from January through June 2012. Additional statistics are available in the full report.
“We are excited to add National Geographic to the growing list of magazine brands that are choosing the CMR to show their advertisers and ad agencies data that’s audited and trusted,” said George Bartman, ABC vice president, marketing and sales. “This is a great example of an innovative magazine using an innovative report format to communicate the components of their cross-media brand.”
Examples of previous magazine Consolidated Media Reports and more information are available on ABC’s website.
ABC is a forum of North America’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit www.accessabc.com.
About National Geographic
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 33 local-language editions, is read by more than 60 million people each month. The National Geographic Channel reaches 440 million households in 171 countries in 38 languages. National Geographic Digital Media receives more than 20 million visitors a month. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.
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