HAMBURG, Germany (June 4, 2015)—National Geographic Traveler will appear in German shops for the first time tomorrow at an introductory price of €5. The travel magazine is already published in 27 countries around the world. With the introduction of National Geographic Traveler, publisher Gruner + Jahr is bringing another publication of the National Geographic Society to the German-speaking market alongside National Geographic magazine.
With National Geographic Traveler, readers will be shown the most beautiful and exciting corners of the world in quarterly instalments. Reporters will give vivid accounts of their experiences, from witnessing religious rituals in the rain forests of Bali to meeting Native American tribes in the national parks of North America., while National Geographic’s legendary photographs will allow readers to immerse themselves in unfamiliar worlds. The magazine’s service section will contain all relevant travel information regarding the featured destinations to allow travel plans to be turned into reality.
The cover story of the first issue spotlights the 18 most beautiful national parks in America. The article features compelling pictorials of the parks, practical travel information and plenty of tips for dream destinations between Alaska and Florida. Other highlights of the magazine include a city tour around Tel Aviv, where people continue to enjoy their lives despite political unrest, and an author’s vivid tale of her encounter with a great white shark off the coast of Australia.
Florian Gless, editor-in-chief of National Geographic Deutschland and National Geographic Traveler, said: “I’m often asked what the difference is between a story in Traveler and a report in National Geographic magazine. It’s quite simple: All of the stories we relate in Traveler can be experienced by the readers themselves. Sometimes a little adventurous spirit is required for this, but a desire to discover other countries and cultures will do just as well.”
Alexander Schwerin, managing director of National Geographic Deutschland, said: “With National Geographic Traveler, we were able to secure a blue-chip travel magazine for the Gruner + Jahr publishing house, thus strengthening our portfolio. Germans are active travelers — during the last year alone, they made over 70 million holiday trips. National Geographic Traveler will inspire. We’re very excited about this new product.”
The first 100,000 copies of the 116-page National Geographic Traveler appear in shops tomorrow with an introductory price of €5. The next issue, due for release on Sept. 4, 2015, will cost €7.50. Traveler will be published quarterly and will also be available by subscription.
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