Chief Marketing Officer, National Geographic Partners
Jill Cress serves as Chief Marketing Officer of National Geographic Partners (NGP). In this role, Cress oversees the overall global brand vision, driving all marketing activities related to conceptualizing and implementing the overall marketing strategy for the National Geographic brand and entities around the world.
Cress focuses on overall brand building to the consumer, cable/satellite industry, advertising community and the creative community. She also leads research and consumer insights, as well as all aspects of marketing, including brand strategy, creative, consumer marketing, on-air media strategy, and digital marketing.
Previously, Cress was executive vice president of global consumer marketing at MasterCard, where she oversaw the global consumer strategy including the Priceless Platforms, global content strategy, segment inspired marketing. She leveraged creative positioning and scalable new digital platforms, including the incorporation of “Priceless Cities” around the world into MasterCard’s “Priceless” award-winning campaign.
Cress started her career at MasterCard in 1994 as the vice president of sales. She was recently recognized as one of the Top 50 Women in Marketing by Brand Innovators and has been a featured speaker at marketing industry events such as the Ad Age Digital Conference and the Modern Media Summit at Mobile World Congress.
Cress received a B.S. in Science Marketing from Indiana University.