Editor in Chief and Vice President, National Geographic Kids Magazines and Digital
As editor in chief and vice president of Kids Magazines and Digital, Rachel Buchholz’s job has included editing stories about ghosts in the White House, approving videos starring skateboarding dogs, testing online games about dung beetles and doing whatever it takes to inspire kids to explore the world they live in.
Buchholz began her career with National Geographic in 2000 as a senior editor with National Geographic World magazine, now National Geographic Kids. Over the years, she has served as special projects editor, managing editor, executive editor and editor for the award-winning National Geographic Kids, the largest children’s magazine in the country with 1.2 million subscribers. In 2007, she was a founding editor for the preschool magazine National Geographic Little Kids, which has won seven Parents’ Choice Gold Awards in a row.
During her tenure, Buchholz helped NG Kids magazine readers set nine Guinness World Records. In the process, she talked Cameron Diaz out of her sneakers (Longest Chain of Shoes), took jeans from Ben Stiller (Largest Collection of Clothes to Recycle) and convinced Michelle Obama to do jumping jacks (Most People Doing Jumping Jacks in 24 Hours).
In 2015, Buchholz took over leadership for the Kids and Education websites and launched Nat Geo Adventure Pass, a subscription website to help build a kids’ membership program. She continues to guide this new integrated team in producing daily, relevant, audience-first content across Kids and Education.
She is the author of “How to Survive Anything: Shark Attack, Lightning, Embarrassing Parents, Pop Quizzes, and Other Perilous Situations,” which was nominated for a 2012 Children’s Choice Award, as well as “True Love: 24 Surprising Stories of Animal Affection” and “The World Awaits.”
Buchholz has appeared on CNN International; Good Morning, America; and local TV stations across the country. She has participated in a viral video about pandas with Jack Black and emceed a stage featuring Bill Nye the Science Guy and They Might Be Giants at the 2014 USA Science and Engineering Festival.
Before joining National Geographic, Buchholz was an editor at Boys’ Life magazine in Dallas.
Buchholz has a bachelor’s degree in communications from the University of Texas at Arlington. She lives in Washington, D.C.