Executive Vice President of Consumer Products and Experiences, National Geographic Partners
Rosa Zeegers is the Executive Vice President of Consumer Products and Experiences, overseeing National Geographic’s global licensing, merchandising, location-based entertainment and National Geographic Live businesses.
With more than 20 years’ experience in licensing, consumer products and marketing, Zeegers comes to National Geographic having served most recently as a brand strategy consultant. Prior, Zeegers spent 12 years at Mattel as the Senior Vice President, Global Consumer Products where she oversaw global marketing and licensing activities for a variety of Mattel Brands. Prior to her work with Mattel, Zeegers was Vice President of Brand Management for KLM Royal Dutch Airlines with oversight for brand and loyalty management, marketing communications, in-flight entertainment, marketing services, and market research.
Zeegers is a regular guest speaker at various universities across the country, teaching negotiation in different cultures. She has a master’s degree in Medieval German literature and is a certified translator and high school teacher.